OUR FOUNDER BRIA NICOLE GREW UP PLAYING SPORTS ALL THE WAY THROUGH COLLEGE, SHE EXCELLED IN THE WORLD OF FITNESS AS A FEMALE-ONLY PERSONAL TRAINER.
“MY GOAL WAS ALWAYS TO MAKE WOMEN FEEL BEAUTIFUL FROM THEIR BODY TO THEIR MIND. I KNEW HOW IMPORTANT IT WAS TO FEEL CONFIDENT IN YOURSELF. GROWING UP I ONLY WORE ELITE ATHLETIC APPAREL & BECAME ACCUSTOMED TO THE FEEL OF PREMIUM QUALITY THAT I COULD WEAR DURING MY WORKOUTS. I KNEW THAT I WANTED LIGHT, MOISTURE WICKING FABRIC FOR MY CARDIO DAYS, OR SQUAT PROOF LEGGINGS FOR MY LOWER BODY DAYS. THERE WERE ALSO TIMES WHEN I JUST WANTED TO LOOK MORE FEMININE IN THE GYM AFTER A LONG WEEK. MY MOST COMFORTABLE MOMENTS QUICKLY BECAME THOSE WHEN I WAS WEARING CLOTHES I COULD MOVE FREELY THROUGHOUT MY BUSY DAYS.
I HEARD THE WANTS AND NEEDS FOR ATHLETIC WEAR FROM MY CLIENTS OF ALL SIZES! I BECAME OBSESSED WITH APPAREL AND REALIZED THAT MY PASSION HAD EVOLVED. I NOT ONLY WANTED TO MAKE WOMEN FEEL BEAUTIFUL BY TRANSFORMING THEIR BODY, BUT I WANTED TO PROVIDE THE CLOTHES TO MAKE THEM FEEL CONFIDENT AS WELL.
BAIR IS AN EXPERIENCE FROM THE PACKAGING TO THE CLOTHING. I WANT YOU TO KNOW THAT I GET IT, AND WILL MAKE IT MY MISSION TO GIVE YOU A BRAND THAT TRULY UNDERSTANDS YOU.”